Vanessa Ferranto is an established software product management professional with experience in developing Product and Agile processes within growing B2B and B2C digital teams. She has a passion for defining customer solutions that emphasize user experience across native, responsive web and analytic products, and is currently responsible for global member acquisition products at Zipcar. Vanessa was part of the original team to deliver BPMA’s blog, ProductHub. As Director of Online Content, she works with leading product management, marketing and user experience professionals to publish content as a growing resource for the Boston product community. Vanessa is also a co-founder of the Boston Women in Product group, whose mission is to build a community that empowers and encourages women in the field of product management, marketing and user experience fields.