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Little Unicorn

Reduced manual intervention and increased speed to market paved the way for Little Unicorn to grow.

Little Unicorn was launched in 2014 with the goal of creating quality goods that inspire nostalgia, but support the modern lifestyles of families with babies. Early products included affordable, high-quality diaper bags and soft goods.

What began with as an online store soon transformed to include specialty shops around the U.S. and before long, the company’s move to a multichannel sales strategy required an order fulfillment solution to support it.

Little Unicorn required a solution that not only addressed direct-to-consumer needs, but also enabled fast onboarding for a growing base of specialty retailers. This required fulfillment solutions for both brick and mortar stores, as well as drop shipments on behalf of specialty retail websites.

Ingram Micro Commerce & Fulfillment offers the operational capacity, warehouse network, technology platform and competitive shipping options they need, and Logicbroker provides an EDI integration that allows the company to establish retail channels quickly and easily.

The power of technology 

Using technology and automation provided by Ingram Micro Commerce and Logicbroker, Little Unicorn is able to do more with less.

Pre-built connections between Ingram Micro’s order fulfillment platform and retailers, via Logicbroker’s EDI technology, eliminated much of the manual work typically required to build and test integrations.

As a result, connections to retail channels can be made faster, allowing the company to go to market faster than ever. In fact, Little Unicorn added over 25 retail channels in four months (retail replenishment and drop ship orders) and new ones can be added in weeks, rather than months.

Another benefit of automation is that Little Unicorn and Ingram Micro’s operations teams are able to focus more attention on inventory availability and strategic growth. As the company continues to expand and look beyond the domestic market, Ingram Micro Commerce and Logicbroker can easily scale operations and technology, and support EDI integrations according to need.


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