The Power of Influencer Marketing

Today’s consumers are making informed purchasing decisions by turning to online reviews before checkout. “Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market” ( This marketing tactic enables you to put your products directly into the hands of the most qualified consumers, who …

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Surprise and Delight

Word of mouth has arguably been one of the most successful forms of marketing. According to, 61% of consumers will tell friends and family about their experiences. With well over half of shoppers talking to their networks about their shopping, this brings up two opportunities – say “thank you” to ensure your best customers …

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Amazon Vendor Central API Integration

  A REST API for integrating  Amazon Vendor Central EDI If you are reading this article you are most likely interested in an integration with Amazon Vendor Central, however are exploring alternatives to EDI (Electronic Data Interchange). Logicbroker offers a REST API interface,, as an alternative to traditional EDI. To get started, you will need to have …

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What is EDI? EDI, or electronic data interchange, is the structured transmission of data between organizations via electronic means. EDI has specific formats and replaces the need to exchange information via fax, email, phone, and mail. The history of EDI spans numerous decades and though it has been around since the 1960s, it gained popularity …

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