The Kroger online general merchandising team is hosting an exclusive virtual summit for all its ecommerce vendors as a part of the Direct Ship Program.

Shelton, Conn., May 14, 2020– Kroger and Logicbroker have announced they are hosting a virtual vendor summit for both existing and potential new eCommerce vendors on May 20, 2020 via Zoom Webinar. The summit aims to educate vendors on Kroger’s attractive new program focused on growing/adding to their online Kroger eCommerce channel.

There will be an emphasis on how to best adhere to Kroger SLAs by leveraging vendor scorecards and shipping directly to the end customer. The event will bring together the valued vendor community with Kroger and its drop ship technology partner Logicbroker, to share how they are to investing in the Direct Ship Program and plan to grow over the next five years.

 “In today’s rapidly evolving digital commerce ecosystem, it is wonderful to help Kroger share their vision for the future of retail,” stated George Heudorfer, VP, Digital Commerce at Logicbroker. “Kroger is wholeheartedly embracing modern technology along with other strategic relationships with a heavy focus on digital.”

As Kroger looks to expand their Direct Ship Program, Kroger wants to ensure that all vendors are aligned in their commitment to the drop ship business and their desire to grow together in this critical space for eCommerce success. 

“When the Kroger Consumer comes to our site we want to guarantee they can find anything, anytime, anywhere,” stated Kanani McNerthney, eCommerce Business Manager – General Merchandise at Kroher. “We know they trust our brand, we have their attention, and now we need to provide the assortment! To do that, we have to swiftly stand up and execute a seamless Direct Ship Program.”

For more information or to register, please visit:

Additional Resources

About Kroger

Kroger is the largest supermarket in the United States. We are traditionally know for our expertise in the Brick & Mortar shopping experience, however, we have rapidly expanded our digital shopping modalities, with a very successful Curbside Pick Up and Same-Day Delivery service. Most recently, we have expanded our efforts into the Direct Ship shopping modality for our Consumer. Our assortment spans a variety of consumer product goods, with Grocery, Vitamins, Baby, Candy, Home, Apparel, and Electronics to name a few. Learn more at


About Logicbroker Inc.

Logicbroker provides a cloud-based integration hub that through its Connected Commerce Network™ integrates and manages the fragmented platforms involved in digital commerce and automates the exchange of procurement documents including inventory, purchase orders, shipment tracking information and invoices. Logicbroker delivers drop ship automation and supply chain data integration and management for retailers and brands including Kroger, Coca-Cola, Rite Aid, Sears, Mars M&M, Fossil, and Babylist who process millions of transactions daily. Learn more at

Becca McCarthy

Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband, son and their two dogs, Zulu and Luna.


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