From Manual Processes to Modern Efficiency: Oggi’s eCommerce Evolution with Logicbroker

Established in 1994 and headquartered in Anaheim, California, Oggi has earned its reputation as a trusted name in housewares, offering stylish, functional products across barware, kitchenware, and storage solutions. As the #1 global supplier of ice buckets and party tubs, Oggi has long thrived in traditional wholesale, efficiently moving product by the pallet to major retailers.

But as the market shifted and retailers demanded more dropship-ready partners, the company found itself facing a new challenge. With mounting complexity, manual order processing, and skyrocketing labor demands, Oggi knew they needed a change. What began as a resource-draining experiment ultimately led to a transformation that cut order processing costs by a staggering 80% with Logicbroker.

According to Will Symonds, President of Oggi, the shift was inevitable. “We knew we needed to diversify our business. But business is changing,” Symonds shared. “Our partners were increasingly moving online and wanted us to support dropshipping.”

Manual Dropshipping Was Costing Oggi Time, Money, and Momentum

Oggi initially approached dropshipping manually, servicing six or seven retail partners by logging into portals, downloading orders, entering data manually, and printing packing lists—one order at a time.

“It was a grind,” said Symonds. “Every Q4 and every holiday, people were complaining about dropship orders. It really was just too much work for the office.”

Despite the mounting frustration, Oggi didn’t walk away from the opportunity. Instead, they explored automation platforms, but found many promised simplicity without delivering on the complexity of real-world retailer requirements.

“We frankly almost gave up,” Symonds admitted. “Every retailer has their own bespoke way of doing things. Just meeting shipping label requirements can be a project on its own.”

Why Oggi Chose Logicbroker to Power Their eCommerce Transformation

After extensive vendor evaluations, Oggi chose Logicbroker for its partner connectivity capability and ease-of-use. “We aren’t going to get away from these systems, and Logicbroker has the best order management system in the business. It’s simple. It’s intuitive,” said Symonds.

While implementation took longer than expected—around five to six months—Symonds emphasized the value of Logicbroker’s persistence. “Logicbroker really stuck with us and got it done. Retailers want things their own way, and it’s a tangle to pull these systems together. But we did it. We’ve gone from the manual era to the cutting edge of what’s possible.”

After several months of accepting live orders through the Logicbroker Portal, Symonds said the Logicbroker partnership has shined throughout the connection process.

“I am so pleased with where we landed,” he said. “If we’d tried this with anyone else, we would’ve run off the pier.”

How Logicbroker Helped Oggi Cut Dropship Costs by 80%

Since going live, Oggi has dramatically improved operational efficiency. Symonds credits Logicbroker’s dashboard for simplifying team workflows: “These things don’t need to be complicated. The platform just works.”

That simplicity is powering peak season performance like never before. “During peak periods, we get thousands of orders a day. There’s no way we could’ve handled that before,” Symonds said. “And frankly, we didn’t. This year, we’re looking forward to a much stronger year because we’re finally able to get things done.”

Since going live, and because Oggi no longer has to manually enter every single dropship order, Symonds said order processing costs have dropped by nearly 80%, enabling Oggi to expand product assortments and offer more competitive pricing.

“It’s all good,” Symonds concluded. “This partnership didn’t just make dropshipping viable—it made it scalable.”

About Oggi

Founded in 1994 and based in Anaheim, California, Oggi is a leading provider of innovative housewares, offering a wide range of stylish, high-quality products for the kitchen, bar, and home. As the world’s top supplier of ice buckets, party tubs, and organizational solutions, Oggi has built a reputation for blending modern design with functional excellence. Trusted by major retailers across the U.S., Oggi continues to deliver exceptional value and thoughtful product design for today’s dynamic lifestyles. Learn more at oggi.co.

About Logicbroker

Logicbroker is an enterprise dropship and marketplace platform that seamlessly connects trading partners, enabling B2C retailers and brands, as well as B2B suppliers and distributors, to scale their digital commerce operations with ease. Powering billions in GMV, Logicbroker provides a robust API-driven infrastructure that streamlines product catalog management, order fulfillment, and reporting. Trusted by industry leaders including Samsung, Walgreens, Victoria’s Secret, Ace Hardware, and HD Supply, Logicbroker brings together best-in-class technology with deep domain expertise and a true spirit of partnership to empower businesses to unlock new revenue potential, elevate customer experiences, and drive operational excellence.