SVP Ecommerce and Marketing, Adrianna Papell
With over 20 years of experience in digital and retail business Christine is currently the SVP of Ecommerce and Marketing for Adrianna Papell leading the company’s ecommerce P&L and digital marketing efforts for the direct business, company-wide marketing and digital marketing as well as retail partner wholesale marketing efforts.
Previously Christine spent 20 years at Office Depot and in her most recent role she was VP Ecommerce Marketing and Omni Channel. Christine was responsible for the strategy and development of Office Depot’s digital marketing efforts, traffic and sales conversion online, as well as led the company’s omni channel strategy integrating digital channels within retail stores. Earlier in her career she was responsible for Office Depot’s Direct Channel P&L and marketing which included full P&L accountability and the Digital/Direct Marketing strategy and execution. Christine also served many leadership roles overseeing Office Depot’s Direct Marketing efforts, CRM, Personalization, Marketing Technology, Creative, Analytics, Segmentation, Circulation, and the company’s loyalty programs. Christine started with the company in 1996 in the retail organization and held several management roles.
Christine is also a board member for the Office Depot Foundation since 2012, and has developed several women in business partnerships and community programs.
Christine holds a MBA from Lynn University majoring in Marketing, a Bachelor’s Degree in Business Administration from Lynn University, and an Associates Degree in Visual Communications from SUNY Farmingdale, NY. 2015 Winner- Brand Innovators Top 40 Under 40.