Leadership Team

With over 30 years of experience delivering modern eCommerce, drop ship, and marketplace solutions for both small businesses and Fortune 500 companies, Peyman Zamani is Logicbroker’s Chief Executive Officer. As CEO, Peyman is responsible for creating, leading, and executing the company’s strategy and vision. An entrepreneur at heart, Peyman enjoys empowering companies and people to innovate and make impacts to the individuals that matter most to them. Under Peyman’s leadership, Logicbroker has become the limitless supplier of Drop Ship and Marketplace solutions for both retailers and suppliers.  

Peyman holds an MBA from the University of Connecticut and serves on the advisory board for UConn’s Computer Science Department. Peyman mentors his town’s FIRST robotics team and, on his rare days off, enjoys collecting vintage wines while traveling with his wife, three boys, and their dog.  

With more than 20 years of experience delivering go-to-market SaaS solutions, Brian Schmidt is Logicbroker’s Chief Operating Officer. As COO, Brian is responsible for helping build a stronger connection with our customers, learning what they need to succeed, and helping facilitate those connections at Logicbroker. Valuing trust and empathy above all else, Brian works closely with customers to build long-term relationships that extend beyond the sale.  

Brian graduated from Saint Joseph’s University and loves spending his free time with his wife and four teenage children. A product of large families on both sides, the Schmidt household enjoys getting out on the Atlantic Ocean to enjoy the water.  

Co-founder and Chief Financial Officer, Karim Hadchiti, wears many hats for the Logicbroker team. As CFO, Karim oversees all financial, legal, and security matters related to the company. Whether it’s devising company strategy or implementing policies to promote Logicbroker’s vision and culture, he prides himself on the trust and transparency Logicbroker has built with all of its stakeholders.  Karim values Logicbroker’s tireless drive to perform and win not only with its customers but also with its employees whom he refers to as “the backbone of our success.” 

Karim holds an MBA in finance and an MS in Civil Engineering from the University of Texas at Austin and has worked in the eCommerce industry for over 20 years. When he gets a break from work, Karim enjoys traveling the globe with his wife and two kids, golfing, and spending time with close friends.  

As one of Logicbroker’s original sales executives, Emma Cope is now our Senior Vice President of Commerce Revenue. Emma is responsible for leading the sales organization at Logicbroker which includes enterprise sales, business development, and inside sales teams. Emma has over 20 years of experience throughout the eCommerce ecosystem and now guides her teams, our customers, and the industry on embracing advanced drop ship and marketplace solutions. A four-year veteran of Logicbroker, Emma values trust, transparency, and integrity, knowing our users will have an amazing experience with our team and our technology. 

A Babson College alum, Emma spends as much time as possible with her husband and three children. With two off in college, Emma bounces between college rugby games, cheerleading competitions, or traveling the globe in search of unique architectural marvels. 

As Logicbroker’s living knowledge base and a leader of three key teams, Blair Hall was one of the original employees at the company. She began her Logicbroker career 9 years ago and has helped in a variety of roles before becoming Logicbroker’s Vice President of Client Experience. Blair is responsible for overseeing the CX Operations and Onboarding teams, as well as the newly formed Client Success team at Logicbroker. Blair is Logicbroker’s shining star for new and prospective customers. She credits her time as a student athlete for instilling a deep-rooted mindset of team collaboration and dedication in all aspects of her work.  

Blair holds a Leadership Certificate from Cornell University. When she isn’t meeting with new customers, Blair loves spending time with her husband of 13 years and her two daughters. Assuming she isn’t taking calls from their family RV, Blair will most likely be exploring new places or coaching her daughters in softball. 

As one of Logicbroker’s longest-standing employees, Chip Sockwell brought over 20 years of experience in software engineering and architecture and is now our Vice President of Product Management. As VP of Product Management, Chip is responsible for being the voice of the eCommerce industry while steering our company and functionality in the right direction. Chip works closely with our customers to ensure our products, design, and strategy match their needs. In the beginning, Chip helped design and build Logicbroker’s API and cloud technology.  

Chip graduated from the University of Connecticut and can now be found either soaking up the sun on a Florida beach or enjoying a relaxing cruise through warm waters on his boat.

Over the last two decades, Tyler Christensen has created and delivered transformative marketing strategies and campaigns for blue-chip brands like PayPal, Walt Disney, and AMEX. Tyler is Logicbroker’s Vice President of Marketing. As VP, Tyler will help grow awareness for Logicbroker’s solutions and platform that help our customers simplify and grow their business while generating more revenue. Tyler challenges himself and his team to explore ways to highlight how Logicbroker helps customers solve problems all while expanding their operations.

Tyler graduated from Brigham Young University and has lived on both coasts of the United States. He currently spends his time in Southern California with his wife and 4 young children acting as “a shuttle service” for all his kids’ activities. You can find Tyler on his time off exploring new places or spending time outdoors with his family.

With a passion for keeping everyone focused, excited, and involved, Craig Regan is Logicbroker’s Vice President of Strategic Accounts. Craig acts as one of Logicbroker’s premier brand ambassadors, helping current and potential partners explore what Logicbroker has to offer. After seven years with the company in a variety of roles, Craig helps our users innovate and grow their Drop Ship and Marketplace programs. Craig’s passion for connecting with people has helped focus our vision and voice for those looking for unique solutions to modern eCommerce challenges.  

Craig is a Quinnipiac University alum and lives in Connecticut with his wife and dog. If he isn’t on the road at one of our latest events, Craig can be found watching soccer or managing his charcoal smoker in the backyard, perfecting the art of barbecue.  

While new customers may not be with Mary Burazin’s team for very long, Logicbroker’s Vice President of Professional Services ensures that her team is trusted and available as customers begin their initial onboarding process. As VP of Professional Services, Mary oversees the team that acts as a trusted advisor to the customer during implementation and provides a consistent look and feel for implementation documentation and delivery. Mary’s previous experience in drop ship and marketplace solutions means she offers a unique perspective as both a previous customer and now our head of Professional Services. 

Mary graduated from the University of Wisconsin – Steven’s Point and is a wizard behind a sewing machine. What started off as a simple request for seasonal wall hangings from her mother, Mary now sews all kinds of gifts and has recently embraced quilting with her mom.  

With a 20-year career built in eCommerce supply chain and commerce network technologies, Steve Norris is Logicbroker’s Vice President of Digital Commerce. As VP, Steve is responsible for leading a team of sales engineers that support the sales and customer success teams by providing both strong technical acumen and ever-evolving eCommerce and supply chain industry knowledge. Steve and his team act as Logicbroker’s core knowledge base helping customers and prospects get the most value out of Logicbroker’s platform. Steve prides himself and his team on being the glue that holds Logicbroker’s systems together melding the theoretical with the practical.  

Steve has a degree from DeVry University. He can be found in his free time working out a tune to his latest song or enjoying a new craft beer. Steve has played a variety of cool venues including The Bluebird Cafe in Nashville.  

As one of the original members of the Logicbroker family, Becca McCarthy has had a hand in crafting almost every single piece of content released by our incredible team as Logicbroker’s Director of Marketing. Becca focuses on bringing Logicbroker’s successes to the light while building our brand, partnerships, and events. She utilizes her extensive experience working with Fortune 500 companies to help craft social media and email marketing campaigns while planning and executing our Connected Commerce events. Her core values of balance and respect help foster Logicbroker’s inclusive, positive culture.  

Becca is a UConn grad and enjoys spending time with her husband, children, and two dogs. Becca lives by the saying: “To be your best self, you have to have balance,” which is why you can find Becca sneaking into the basement to get in a Peloton workout during her downtime.  

Empowerment, collaboration, and taking chances define Craig Hoefer’s time as Logicbroker’s Director of Project Management. Craig has over 15 years of experience in the Software-as-a-Service (SaaS) industry and utilizes his extensive knowledge of managing teams of all different sizes as he helps guide the company forward. As Director of Project Management, Craig embraces Logicbroker’s team atmosphere to help see all projects through from kickoff to completion. Craig joined the Logicbroker family in June 2021 and has quickly become one of our organization’s go-to leaders.

Craig lives by the saying: “There are two buttons I never like to hit: panic and snooze.” When he isn’t leading the team on their latest project, Craig enjoys spending time with his wife, son, and daughter. He is an avid sports fan and enjoys getting out to the golf course when the weather allows.

A veteran of data-driven, SaaS business models, Jared Keil is Logicbroker’s Director of Implementation. As Director, Jared manages the team responsible for establishing connections and information flow between Logicbroker’s clients and their trading partners. Jared has played a part in every facet of the SaaS experience during his career from analyst, implementation project management, software support, and client success. He prides himself on being open, clear, and transparent, working to improve himself and his team. He is known for living by the saying: “If it gets measured, it gets done.” 

Jared has two degrees from the University of Connecticut School of Business and enjoys every chance he gets with his three young children and his wife. Jared would most likely be found at a youth sporting event or out on the waters of Long Island Sound boating with his family.  

As Logicbroker’s talent acquisition and HR guru, Lauren Heller has a passion for helping others. Lauren is Logicbroker’s Senior Manager of Talent Development. Lauren is responsible for talent development, employee retention, and maintaining Logicbroker’s world-famous culture. She began her career working for a recruiting agency that worked closely with Logicbroker. Lauren joined our team in May 2021 saying: “I knew Logicbroker and I knew I wanted to be here.” Lauren is the backbone of Logicbroker’s operation as she scouts, vets, and selects candidates that help cultivate and improve our impact, vision, and user experience.  

Lauren holds a Master’s degree in Human Resources Management from Mercy College and loves spending time with her husband and two dogs—Coco and Calogero. As a fitness advocate, Lauren can be seen roaming the Logicbroker office to make sure all three exercise rings are closed on her Apple Watch.  

Andrea Hayward is Logicbroker’s Customer Experience (CX) Operations Manager. She has over 10 years of experience working with customers to resolve problems and implement solutions of every kind. As CX Operations lead, Andrea is responsible for overseeing Logicbroker’s famed customer service experience. Her team works hand-in-hand with all of our onboarded users ensuring all of their questions, inquiries, and concerns are answered and resolved. Andrea has been with the Logicbroker family for nearly four years and has managed the CX team since September 2021.  

Andrea has a Full Stack Web Development Certification from the University of Connecticut School of Engineering and enjoys an active lifestyle with her family and three dogs, Ted, Fitz, and Betty. When she isn’t online assisting our users, you will most likely find Andrea relaxing out in the garden.