“Logicbroker impacts not only our employees but also our clients and partners, empowering them to be in charge of their future and innovate for the people they care about.”
Chief Executive Officer
Our leaders bring a broad range of perspectives, a deep well of experience, and a fierce commitment to helping our clients connect and grow.
Chief Executive Officer
After doing some soul-searching in 2009, I realized I wanted to be part of a cutting-edge company, so I began Logicbroker. I knew the eCommerce, drop ship, and marketplace space really well and became fascinated by the supply chain and emerging technologies. Today, Logicbroker reaches all that and more. Logicbroker impacts not only our employees but also our clients and partners [empowering them] to be in charge of their future and innovate for the people they care about.
With over 30 years of experience delivering modern eCommerce, drop ship, and marketplace solutions for both small businesses and Fortune 500 companies, Peyman Zamani is Logicbroker’s Chief Executive Officer. As CEO, Peyman is responsible for creating, leading, and executing the company’s strategy and vision. An entrepreneur at heart, Peyman enjoys empowering companies and people to innovate and make impacts to the individuals that matter most to them. Under Peyman’s leadership, Logicbroker has become the limitless supplier of Drop Ship and Marketplace solutions for both retailers and suppliers.
Peyman holds an MBA from the University of Connecticut and serves on the advisory board for UConn’s Computer Science Department. Peyman mentors his town’s FIRST robotics team and, on his rare days off, enjoys collecting vintage wines while traveling with his wife, three boys, and their dog.
Chief Operating Officer
I absolutely love the trust you can earn with customers to further their business goals and ultimate success. I try to live by: ‘If not me, then who.’ Credo for the Travis Manion Foundation.
With more than 20 years of experience delivering go-to-market SaaS solutions, Brian Schmidt is Logicbroker’s Chief Operating Officer. As COO, Brian is responsible for helping build a stronger connection with our customers, learning what they need to succeed, and helping facilitate those connections at Logicbroker. Valuing trust and empathy above all else, Brian works closely with customers to build long-term relationships that extend beyond the sale.
Brian graduated from Saint Joseph’s University and loves spending his free time with his wife and four teenage children. A product of large families on both sides, the Schmidt household enjoys getting out on the Atlantic Ocean to enjoy the water.
Chief Financial Officer
Rome was not built in a day. Most successful companies take a long time to get there. The key at Logicbroker is we keep moving, learn from our mistakes, adapt, evolve, and never quit!
Co-founder and Chief Financial Officer, Karim Hadchiti, wears many hats for the Logicbroker team. As CFO, Karim oversees all financial, legal, and security matters related to the company. Whether it’s devising company strategy or implementing policies to promote Logicbroker’s vision and culture, he prides himself on the trust and transparency Logicbroker has built with all of its stakeholders. Karim values Logicbroker’s tireless drive to perform and win not only with its customers but also with its employees whom he refers to as “the backbone of our success.”
Karim holds an MBA in finance and an MS in Civil Engineering from the University of Texas at Austin and has worked in the eCommerce industry for over 20 years. When he gets a break from work, Karim enjoys traveling the globe with his wife and two kids, golfing, and spending time with close friends.
Senior Vice President of Commerce Revenue
My favorite times are when 'ah-ha' moments happen as people realize Logicbroker really can solve their supply chain challenges and help them profitably grow. Logicbroker is the real deal, bringing tremendous value to organizations.
As one of Logicbroker’s original sales executives, Emma Cope is now our Senior Vice President of Commerce Revenue. Emma is responsible for leading the sales organization at Logicbroker which includes enterprise sales, business development, and inside sales teams. Emma has over 20 years of experience throughout the eCommerce ecosystem and now guides her teams, our customers, and the industry on embracing advanced drop ship and marketplace solutions. A four-year veteran of Logicbroker, Emma values trust, transparency, and integrity, knowing our users will have an amazing experience with our team and our technology.
A Babson College alum, Emma spends as much time as possible with her husband and three children. With two off in college, Emma bounces between college rugby games, cheerleading competitions, or traveling the globe in search of unique architectural marvels.
Vice President of Client Experience
We always have our employees’ backs. I saw this quote recently, and I’ve been using it a lot lately when talking to people here at Logicbroker: ‘If people around you are afraid of making mistakes you will never truly get the best out of them.
As Logicbroker’s living knowledge base and a leader of three key teams, Blair Hall was one of the original employees at the company. She began her Logicbroker career 9 years ago and has helped in a variety of roles before becoming Logicbroker’s Vice President of Client Experience. Blair is responsible for overseeing the CX Operations and Onboarding teams, as well as the newly formed Client Success team at Logicbroker. Blair is Logicbroker’s shining star for new and prospective customers. She credits her time as a student athlete for instilling a deep-rooted mindset of team collaboration and dedication in all aspects of her work.
Blair holds a Leadership Certificate from Cornell University. When she isn’t meeting with new customers, Blair loves spending time with her husband of 13 years and her two daughters. Assuming she isn’t taking calls from their family RV, Blair will most likely be exploring new places or coaching her daughters in softball.
Vice President of Product Management
You hear it a lot, but company culture makes a big difference if you’re having a bad week. I love the problem set we are trying to solve and working with the Logicbroker team every day. I am here because I want to be here.
As one of Logicbroker’s longest-standing employees, Chip Sockwell brought over 20 years of experience in software engineering and architecture and is now our Vice President of Product Management. As VP of Product Management, Chip is responsible for being the voice of the eCommerce industry while steering our company and functionality in the right direction. Chip works closely with our customers to ensure our products, design, and strategy match their needs. In the beginning, Chip helped design and build Logicbroker’s API and cloud technology.
Chip graduated from the University of Connecticut and can now be found either soaking up the sun on a Florida beach or enjoying a relaxing cruise through warm waters on his boat.
Vice President of Marketing
What’s always fueled me in my career is working with brands that are solving business problems for owners and consumers everywhere. Logicbroker’s product is there; Now it’s about growing awareness around who we are as a brand and how we can help solve the problems our customers are currently facing.
Over the last two decades, Tyler Christensen has created and delivered transformative marketing strategies and campaigns for blue-chip brands like PayPal, Walt Disney, and AMEX. Tyler is Logicbroker’s Vice President of Marketing. As VP, Tyler will help grow awareness for Logicbroker’s solutions and platform that help our customers simplify and grow their business while generating more revenue. Tyler challenges himself and his team to explore ways to highlight how Logicbroker helps customers solve problems all while expanding their operations.
Tyler graduated from Brigham Young University and has lived on both coasts of the United States. He currently spends his time in Southern California with his wife and 4 young children acting as “a shuttle service” for all his kids’ activities. You can find Tyler on his time off exploring new places or spending time outdoors with his family.
Vice President of Global Partnership
When you think of Logicbroker, I want you to have a positive mindset ... I want to be the tip of the spear to help customers and partners with any problem they may have and to show how Logicbroker can be your unique solution.
With a passion for keeping everyone focused, excited, and involved, Craig Regan is Logicbroker’s Vice President of Global Partnership. Craig acts as one of Logicbroker’s premier brand ambassadors, helping current and potential partners explore what Logicbroker has to offer. After seven years with the company in a variety of roles, Craig helps our users innovate and grow their Drop Ship and Marketplace programs. Craig’s passion for connecting with people has helped focus our vision and voice for those looking for unique solutions to modern eCommerce challenges.
Craig is a Quinnipiac University alum and lives in Connecticut with his wife and dog. If he isn’t on the road at one of our latest events, Craig can be found watching soccer or managing his charcoal smoker in the backyard, perfecting the art of barbecue.
Vice President of Professional Services
From day one at Logicbroker I wasn’t afraid to ask why we do this and how can we make it better. As a leader, my goal is to give teams the tools and opportunities they need to succeed.
While new customers may not be with Mary Burazin’s team for very long, Logicbroker’s Vice President of Professional Services ensures that her team is trusted and available as customers begin their initial onboarding process. As VP of Professional Services, Mary oversees the team that acts as a trusted advisor to the customer during implementation and provides a consistent look and feel for implementation documentation and delivery. Mary’s previous experience in drop ship and marketplace solutions means she offers a unique perspective as both a previous customer and now our head of Professional Services.
Mary graduated from the University of Wisconsin – Steven’s Point and is a wizard behind a sewing machine. What started off as a simple request for seasonal wall hangings from her mother, Mary now sews all kinds of gifts and has recently embraced quilting with her mom.
Director of Marketing
Logicbroker wants to create a unified brand and message that is available through all channels. We collaborate with all of our teams to identify and create content that helps companies identify solutions to their most pressing challenges.
As one of the original members of the Logicbroker family, Becca McCarthy has had a hand in crafting almost every single piece of content released by our incredible team as Logicbroker’s Director of Marketing. Becca focuses on bringing Logicbroker’s successes to the light while building our brand, partnerships, and events. She utilizes her extensive experience working with Fortune 500 companies to help craft social media and email marketing campaigns while planning and executing our Connected Commerce events. Her core values of balance and respect help foster Logicbroker’s inclusive, positive culture.
Becca is a UConn grad and enjoys spending time with her husband, son, and two dogs. Becca lives by the saying: “To be your best self, you have to have balance,” which is why you can find Becca sneaking into the basement to get in a Peloton workout during her downtime.
Director of Project Management
I feel trusted to make decisions at Logicbroker. We try new things every day and learn from each success and failure. It’s special knowing that I have my team’s back for each calculated risk we take, and they have mine.
Empowerment, collaboration, and taking chances define Craig Hoefer’s time as Logicbroker’s Director of Project Management. Craig has over 15 years of experience in the Software-as-a-Service (SaaS) industry and utilizes his extensive knowledge of managing teams of all different sizes as he helps guide the company forward. As Director of Project Management, Craig embraces Logicbroker’s team atmosphere to help see all projects through from kickoff to completion. Craig joined the Logicbroker family in June 2021 and has quickly become one of our organization’s go-to leaders.
Craig lives by the saying: “There are two buttons I never like to hit: panic and snooze.” When he isn’t leading the team on their latest project, Craig enjoys spending time with his wife, son, and daughter. He is an avid sports fan and enjoys getting out to the golf course when the weather allows.
Director of Sales Engineering
I pride myself on helping organizations achieve transformative business results through technology. I like to get my hands dirty and work alongside my team. Sales engineering is hard work because you are involved in many aspects of the business, but at the end of the day it all comes down to doing what you say you’re going to do and doing it well.
With a 20-year career built in eCommerce supply chain and commerce network technologies, Steve Norris is Logicbroker’s Director of Sales Engineering. As Director, Steve is responsible for leading a team of sales engineers that support the sales and customer success teams by providing both strong technical acumen and ever evolving eCommerce and supply chain industry knowledge. Steve and his team act as Logicbroker’s core knowledge base helping customers and prospects get the most value out of Logicbroker’s platform. Steve prides himself and his team on being the glue that holds Logicbroker’s systems together melding the theoretical with the practical.
Steve has a degree from DeVry University. He can be found in his free time working out a tune to his latest song or enjoying a new craft beer. Steve has played a variety of cool venues including The Bluebird Cafe in Nashville.
Director of Implementation
This is easily the most welcoming company I’ve ever been with. The organization is transparent, upfront, and focused on one unified direction. We never rest on our laurels. We strive to improve each and every day with the end goal of our customers at the top of our minds.
A veteran of data-driven, SaaS business models, Jared Keil is Logicbroker’s Director of Implementation. As Director, Jared manages the team responsible for establishing connections and information flow between Logicbroker’s clients and their trading partners. Jared has played a part in every facet of the SaaS experience during his career from analyst, implementation project management, software support, and client success. He prides himself on being open, clear, and transparent, working to improve himself and his team. He is known for living by the saying: “If it gets measured, it gets done.”
Jared has two degrees from the University of Connecticut School of Business and enjoys every chance he gets with his three young children and his wife. Jared would most likely be found at a youth sporting event or out on the waters of Long Island Sound boating with his family.
Client Experience (CX) Onboarding Manager
Luckily I can look through different lenses. I have been in the position my team at Logicbroker has been in and understand their challenges. I know how to motivate them to be their best selves.
With a strong focus on determination and integrity, Dea Ballij is Logicbroker’s Client Experience (CX) Onboarding Manager. As CX Onboarding Manager, Dea is responsible for overseeing the development of all onboarding and technical integrations for Logicbroker customers. Dea rose through our ranks in her two and half years with the company due to her strong focus on taking ownership of her tasks and team. Dea works closely with the rest of the Logicbroker teams to ensure every new customer is onboarded as smoothly as possible.
Dea is a UConn alum and has a certificate in Performance Leadership from eCornell. She spends her time outside of work enjoying hiking with her Lab-Shepherd mix, Briggs, and baking. If she has some time off, Dea tries to visit family both in the U.S. and abroad as much as possible.
Senior Manager of Talent Development
Logicbroker goes through everything as a company. We take everything on as a team. We look to make an impact, are proactive, and are motivated to wake up and work. We work hard and play hard.
As Logicbroker’s talent acquisition and HR guru, Lauren Heller has a passion for helping others. Lauren is Logicbroker’s Senior Manager of Talent Development. Lauren is responsible for talent development, employee retention, and maintaining Logicbroker’s world-famous culture. She began her career working for a recruiting agency that worked closely with Logicbroker. Lauren joined our team in May 2021 saying: “I knew Logicbroker and I knew I wanted to be here.” Lauren is the backbone of Logicbroker’s operation as she scouts, vets, and selects candidates that help cultivate and improve our impact, vision, and user experience.
Lauren holds a Master’s degree in Human Resources Management from Mercy College and loves spending time with her husband and two dogs—Coco and Calogero. As a fitness advocate, Lauren can be seen roaming the Logicbroker office to make sure all three exercise rings are closed on her Apple Watch.
Client Experience (CX) Operations Manager
Logicbroker works smarter. We see tickets through until the end, no matter how long it takes, to find the most efficient way to help. All of us want our end users to have positive experiences and that means we won’t forget about you.
Andrea Hayward is Logicbroker’s Customer Experience (CX) Operations Manager. She has over 10 years of experience working with customers to resolve problems and implement solutions of every kind. As CX Operations lead, Andrea is responsible for overseeing Logicbroker’s famed customer service experience. Her team works hand-in-hand with all of our onboarded users ensuring all of their questions, inquiries, and concerns are answered and resolved. Andrea has been with the Logicbroker family for nearly four years and has managed the CX team since September 2021.
Andrea has a Full Stack Web Development Certification from the University of Connecticut School of Engineering and enjoys an active lifestyle with her family and three dogs, Ted, Fitz, and Betty. When she isn’t online assisting our users, you will most likely find Andrea relaxing out in the garden.