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Company

Logicbroker provides beautiful technology that unites brands, retailers, and the systems they rely on. Harness the latest in cloud and supply chain automation technology with unrivaled speed and integration flexibility. We craft the connections that enable digital commerce.

Our Team

Where Technical Expertise Meets Unyielding Passion

At Logicbroker, our vision is to continually create and strengthen the connections that enable digital commerce, leveraging the latest in cloud and automation technology. Our experienced, energetic, and dynamic team is passionate about that vision—and passionate about supporting your goals. We believe this focus is why successful suppliers and retailers rely on our sophisticated tools to enable frictionless commerce for their business.

Logicbroker’s senior leadership team has deep experience and a strong command of the eCommerce domain. Our expertise spans the full suite of web stores, back-end ERP systems, intranet, and business intelligence/data warehousing, so you know you’re in good hands.

Peyman Zamani
As chief executive officer at Logicbroker, Mr. Zamani is responsible for creating, leading, and executing the company’s strategy and vision. He has over 20 years of experience delivering ecommerce, technology and Software-as-a-Service (SaaS) products and solutions to small businesses and Fortune 500 companies. Throughout his experience, he has held various executive roles on the business and technical sides for companies such as Pitney Bowes, U.S. Web, and Office Depot. Prior to running Logicbroker, he was the Senior Director of Sales, Support, and Operations at Office Depot and was acting COO of the technology selling division overseeing eCommerce, IT, product management, marketing, pricing, supply chain, call center, and presales support. Mr. Zamani holds a B.S. in Computer Science and an MBA with the highest academic degree from the University of Connecticut. He also carries various technical certifications on Microsoft platforms.
Karim Hadchiti
Karim has extensive leadership expertise and experience in managing and guiding companies through rapid growth. As a COO at Logicbroker, he is responsible for providing leadership and strategic direction for the company’s overall vision and execution. He has more than 20 years of experience delivering results in high-growth eCommerce and technology companies. He has held various executive roles with companies in the retail space, distribution, manufacturing, and internet channels. His latest position was Vice President of Global eCommerce at Office Depot, where he developed and executed the company’s global strategy for over 55 websites in 41 countries, delivering over $4.9 billion in revenue. Karim holds an MBA in finance & an MS Civil Engineering from the University of Texas and is currently on the board of several privately held companies.
George Heudorfer
As Vice President, Digital Commerce, at Logicbroker, George establishes the overall strategy and delivery execution on all digital sales and drop ship programs for strategic clients and alliances. He oversees key members of the digital team and translates business requirements into tactical technical alignment. He forges retention strategies for direct and partner eCommerce businesses, while ensuring that the growing digital sales and marketing goals of Logicbroker are clearly established and continually achieved.

George has over 15 years of B2B sales leadership with expertise in digital media, direct marketing, and eCommerce. He has held executive and GM roles for companies such as Quick-Link Information Services and Nordic Track, where he led high-performing sales and marketing units. His extensive experience includes marketing communications, lead generation, brand development, and strategic planning. George holds a BS in Business Administration and MBA from The University of New Haven.
Blair Hall
Blair Hall comes to Logicbroker with a degree in sports management from the University of New Haven, where she was an Academic All American softball player. Combining her experiences as a successful college athlete with her work in the sports industry at ESPN, she learned the incredible power of team, hard work and dedication. Blair has taken those lessons and applied them to her years working in client management. Her customers have included top companies within the worlds of finance, entertainment and retail.

Now as Senior Director of Client Delivery, Ms. Hall is responsible for overseeing the onboarding support for all Logicbroker customers. Blair takes special pride in creating an atmosphere of service that transcends mere support. She and her staff are committed to establishing a rapport that ensures each client feels both heard and appreciated.
Blair is grateful for her family's support of her commitment to make Logicbroker a special place and is just as thankful for Logicbroker for always reminding her that family comes first.
Ed Kobloth
Ed has extensive experience in B2B integrations and process automation in the eCommerce space. Having implemented hundreds of partner and system integrations using a wide range of technology protocols and data format types, he has helped develop a SaaS platform at Logicbroker, with the mission to connect all B2B partners seamlessly and efficiently.

His system knowledge ranges from large-enterprise ERPs, OMS, and eCommerce platforms to small accounting programs. The integration of apps and automation of processes has been his passion and he strives for a day “where we stop asking if a company’s order, and product management systems connect to another’s–we know they do.”

Born and raised in Yonkers, NY, he studied at Lehman College in the Bronx with a BS in Accounting.

In addition to working at Logicbroker, you can find Eddie writing and recording some music or at a punk rock show. He collects funny hats and has an obnoxious cat named Benjamin.
Craig Regan
Craig is an experienced sales professional with a passion for digital commerce and supply chain. He’s had roles at RF-SMART, a WMS for NetSuite, and is currently the Director of Sales at Logicbroker. His experience with warehouse management systems and EDI allows him to solve the unique customer needs when it comes to competing in the fast-paced world of digital commerce. Craig graduated from Quinnipiac University with a degree in Entrepreneurship and Small Business Management. In addition to working at Logicbroker, Craig enjoys watching soccer, cooking, and listening to podcasts.
Rebecca Kaelin
Rebecca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Rebecca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As Director, Marketing, at Logicbroker, Rebecca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices.

Rebecca holds a BA in Communications and English from the University of Connecticut. Outside of work, Rebecca enjoys cooking, Jeopardy!, and spending time at home with her fiancé and their two dogs, Zulu and Luna.