Logicbroker provides EDI & drop ship technology that unites brands, retailers, and the systems they rely on.

Harness the latest in cloud and supply chain automation technology with unrivaled speed and integration flexibility. Over 1,000 companies rely on Logicbroker to exchange millions of transactions.

Our Team

Where Technical Expertise Meets Unyielding Passion

At Logicbroker, our vision is to continually create and strengthen the connections that enable digital commerce, leveraging the latest in cloud and automation technology. Our experienced, energetic, and dynamic team is passionate about that vision—and passionate about supporting your goals. We believe this focus is why successful suppliers and retailers rely on our sophisticated tools to enable frictionless commerce for their business. Logicbroker’s senior leadership team has deep experience and a strong command of the eCommerce domain. Our expertise spans the full suite of web stores, back-end ERP systems, intranet, and business intelligence/data warehousing, so you know you’re in good hands.

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LEADERSHIP

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Peyman Zamani

Chief Executive Officer

Karim Hadchiti

Chief Operating Officer

George Heudorfer

Chief Digital Officer

Emma Cope

V.P. Commerce Revenue

Blair Hall

V.P. Client Experience

Craig Regan

Head of NetSuite Channel Partnership

Becca McCarthy

Director, Marketing

Niki Antonelli

Sr. Director, Partnership Strategy

Ed Kobloth

Sr. Director, Product Management

Annie Sullivan

Director, Business Development

Wendy Wise

V.P. Marketing

Careers at Logicbroker

We're looking for forward-thinking, motivated, creative individuals to join our dedicated team.
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Peyman Zamani

Chief Executive Officer

As chief executive officer at Logicbroker, Mr. Zamani is responsible for creating, leading, and executing the company’s strategy and vision. He has over 20 years of experience delivering ecommerce, technology and Software-as-a-Service (SaaS) products and solutions to small businesses and Fortune 500 companies. Throughout his experience, he has held various executive roles on the business and technical sides for companies such as Pitney Bowes, U.S. Web, and Office Depot. Prior to running Logicbroker, he was the Senior Director of Sales, Support, and Operations at Office Depot and was acting COO of the technology selling division overseeing eCommerce, IT, product management, marketing, pricing, supply chain, call center, and presales support. Mr. Zamani holds a B.S. in Computer Science and an MBA with the highest academic degree from the University of Connecticut. He also carries various technical certifications on Microsoft platforms.

Karim Hadchiti

Chief Operating Officer

Karim has extensive leadership expertise and experience in managing and guiding companies through rapid growth. As a COO at Logicbroker, he is responsible for providing leadership and strategic direction for the company’s overall vision and execution. He has more than 20 years of experience delivering results in high-growth eCommerce and technology companies. He has held various executive roles with companies in the retail space, distribution, manufacturing, and internet channels. His latest position was Vice President of Global eCommerce at Office Depot, where he developed and executed the company’s global strategy for over 55 websites in 41 countries, delivering over $4.9 billion in revenue. Karim holds an MBA in finance & an MS Civil Engineering from the University of Texas and is currently on the board of several privately held companies.

George Heudorfer

Chief Digital Officer

As Chief Digital Officer, George is responsible for driving Logicbroker’s digital transformation strategy and execution globally. This includes setting a direction firmly centered on delivering client value across Logicbroker’s CX, Implementation, Client Success, and Account Management organizations. He feels it is a true honor to lead a group that inspires him every day and challenges him to rethink what is possible when a passionate team and the best of technology converge.

A digital commerce consultant with expertise in developing operational excellence, George is a trusted adviser with a strong command of the eCommerce ecosystem. He has held executive and GM roles for companies such as Quick-Link Information Services and Nordic Track, where he led high-performing sales and marketing units. He believes in a an open, mentorship, and inclusive management style that builds strong autonomous management teams that communicate and leverage each other’s strengths. George holds a BS in Business Administration and MBA from The University of New Haven.

Emma Cope

V.P. Commerce Revenue

As Vice President, Commerce Revenue at Logicbroker, Emma Cope is responsible for overseeing the development and implementation of channel and partner technology programs. She has managed executive relationships and drop ship initiatives for more than 20 years, delivering eCommerce growth and driving streamlined operational efficiencies.

Prior to joining Logicbroker, Emma held account leadership roles at Salesforce, Toys R Us, and various technology companies where she was responsible for managing the health and growth of enterprise-level retail, financial and consumer goods companies. In addition to her industry experience, Emma was a management consultant with Accenture and holds degrees in Entrepreneurship, Marketing and Information Systems from Babson College.

Blair Hall

V.P. Client Experience

Blair Hall comes to Logicbroker with a degree in sports management from the University of New Haven, where she was an Academic All American softball player. Combining her experiences as a successful college athlete with her work in the sports industry at ESPN, she learned the incredible power of team, hard work and dedication. Blair has taken those lessons and applied them to her years working in client management. Her customers have included top companies within the worlds of finance, entertainment and retail.

Now as Vice President of Client Experience, Ms. Hall is responsible for overseeing the onboarding support for all Logicbroker customers. Blair takes special pride in creating an atmosphere of service that transcends mere support. She and her staff are committed to establishing a rapport that ensures each client feels both heard and appreciated.
Blair is grateful for her family’s support of her commitment to make Logicbroker a special place and is just as thankful for Logicbroker for always reminding her that family comes first.

Craig Regan

Head of NetSuite Channel Partnership

Craig is an experienced sales professional with a passion for digital commerce and supply chain. He’s had roles at RF-SMART, a WMS for NetSuite, and is currently the Head of NetSuite Channel Partnership at Logicbroker. His experience with warehouse management systems and EDI allows him to solve the unique customer needs when it comes to competing in the fast-paced world of digital commerce. Craig graduated from Quinnipiac University with a degree in Entrepreneurship and Small Business Management. In addition to working at Logicbroker, Craig enjoys watching soccer, cooking, and listening to podcasts.

Becca McCarthy

Director, Marketing

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices.

Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband, son and their two dogs, Zulu and Luna.

 

Niki Antonelli

Sr. Director, Partnership Strategy

Niki joins Logicbroker with an extensive background in merchandising and eCommerce strategy assisting companies accelerate revenue and profit growth. Her knowledge of digital product management, purchasing, inventory management, and sales operations has led her to many successes. In addition, to her experience, Niki strives on developing superior client relationships. As Sr. Director of Merchandising Strategy, her role at Logicbroker includes delivering an exclusive vendor program that delivers a unified order management solution by connecting trusted retailers and trusted brands to expand their eCommerce platform and presence. In addition to Logicbroker, Niki enjoys spending time with her family and enjoying the great outdoors.

Ed Kobloth

Director, Product Management

Ed has extensive experience in B2B integrations and process automation in the eCommerce space. Having implemented hundreds of partner and system integrations using a wide range of technology protocols and data format types, he has helped develop a SaaS platform at Logicbroker, with the mission to connect all B2B partners seamlessly and efficiently. His system knowledge ranges from large-enterprise ERPs, OMS, and eCommerce platforms to small accounting programs. The integration of apps and automation of processes has been his passion and he strives for a day “where we stop asking if a company’s order, and product management systems connect to another’s–we know they do.”

Born and raised in Yonkers, NY, he studied at Lehman College in the Bronx with a BS in Accounting. In addition to working at Logicbroker, you can find Eddie writing and recording some music or at a punk rock show. He collects funny hats and has an obnoxious cat named Benjamin.

Annie Sullivan

Director, Business Development

As Director of Business Development at Logicbroker, Annie Sullivan is responsible for fostering the growth of the mid-market client base in existing and new channels. She has diverse experience in growing new sales initiatives from the ground up and overdelivering high levels of net new business. She is grateful to be part of an energetic, dynamic and forward-thinking team that places high value on its customers.

Annie has experience in ERP, SaaS, and digital advertising technology, bringing a diverse knowledge base to Logicbroker and its ecommerce-focused clients. She graduated from the University of Pittsburgh with a BS in Business Administration, with a minor in Italian language and a Certificate in International Business. Outside of work Annie enjoys skiing, kayaking and travel.

Wendy Wise

VP of Marketing

As VP of Marketing, Wendy works with the Marketing team, as well as Sales, Product and Customer success to ensure that Logicbroker is focused on the unique ways that we deliver significant value to customers.  She strives to ensure that the marketing team is focused on continuously learning from customers and from the market and then communicates the best-practices and stories that matter to future Logicbroker customers and partners in ways that they will best receive them.  

Wendy brings to Logicbroker 15+ years of global strategy and execution experience with technology and B2B SaaS companies.  She has led PE and VC funded SaaS companies through start-up, revitalization, and acceleration.  Her teams are credited with driving significant growth through cross-functional alignment and strategic marketing.  Wendy has her MBA from Babson College in Entrepreneurship and is a proponent of the ongoing practice of radical candor. When she is not working, she is playing board games, riding a bike or hiking with her family in Maine or Massachusetts.

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