George is a digital commerce enthusiast and innovative leader with expertise in developing and executing SaaS market penetration strategies, driving revenue, and delivering results. He is a trusted adviser with strong command of the eCommerce ecosystem
As Vice President, Digital Commerce at Logicbroker, George establishes the overall strategy and delivery execution on all digital sales and drop ship programs for strategic clients and alliances. He oversees key members of the digital team and translates business requirements into tactical technical alignment. He forges retention strategies for direct and partner eCommerce businesses, while ensuring that the growing digital sales and marketing goals of Logicbroker are clearly established and continually achieved.
George has over 15 years of B2B sales leadership with expertise in digital media, direct marketing, and eCommerce. He has held executive and GM roles for companies such as Quick-Link Information Services and Nordic Track, where he led high performing sales and marketing units. His extensive experience includes marketing communications, lead generation, brand development, and strategic planning. George holds a B.S. in Business Administration and a MBA degree from The University of New Haven.