From Manual to Modern: 3Z Brands Accelerates Growth Using Logicbroker’s Advanced Tools

In a competitive and fast-moving retail landscape, the ability to scale operations efficiently can make or break a brand’s growth strategy. For 3Z Brands—a powerhouse in the sleep industry with a growing portfolio of both D2C and B2B wholesale mattress & bedding brands—that meant finding the right technology partner to modernize their wholesale operations.

What started as a solution to eliminate manual order processing quickly evolved into a strategic partnership that empowered 3Z Brands to expand their reach, improve fulfillment speed, and unlock new sales opportunities.

Eliminating Manual Processes to Unlock Growth Potential

3Z Brands is a leader in the sleep industry, with a portfolio that includes Helix, Brooklyn Bedding, Leesa, Birch, Bear, Nolah, and wholesale brands Southerland and 40 Winks. Headquartered in Phoenix with facilities in Oregon, Oklahoma, and Tennessee, the company operates at a large scale, but behind the scenes, its wholesale order processing was stuck in a manual system.

“Before Logicbroker, everything was handled via email. Orders were coming in manually and had to be keyed in by account reps,” said Justin Conklin, VP of Data at 3Z Brands. “It was a bottleneck. Slow, error-prone, and not scalable.”

As 3Z expanded its reach in the wholesale market, the need to modernize became clear. Manual processing limited the team’s ability to serve high-volume retailers, and many potential partners required EDI connections just to do business. The lack of automation was not only inefficient—it was limiting the company’s competitiveness.

Choosing Logicbroker to Enable Scalable eCommerce Operations

3Z Brands turned to Logicbroker to automate its EDI order processing and support its growing wholesale business. Several factors set Logicbroker apart from other providers.

“We were drawn to Logicbroker because of the flexibility, the CommerceAPI, and the exceptional customer service,” said Conklin. “The access to technical resources and the ability to quickly establish new connections really stood out.”

With Logicbroker, 3Z was able to move quickly from manual processes to automated order workflows. As the team implemented a new ERP system, Logicbroker worked closely with 3Z to refactor integrations, streamlining inventory management and improving shipping efficiency across the board.

Enabling Sales Team Success and Expanding Market Reach

With a fully automated solution in place, 3Z’s sales team gained a major advantage.

“Logicbroker has enabled our sales team to aggressively pursue new business,” Conklin said. “We’re no longer limited by technical capabilities—high order volume is no longer a concern.”

As a result, 3Z Brands has expanded its retail partnerships, improved inventory accuracy, and accelerated fulfillment. What was once a pain point is now a competitive edge.

Looking Ahead: Growing with Confidence

3Z Brands has its sights set on continued growth in the sleep industry, especially through expansion of its dropship program and wholesale network. And Logicbroker will remain a key part of that journey.

“We’re excited to grow our market share and offer more variety to our customers,” said Conklin. “With Logicbroker as a partner, we know our systems can scale as quickly as our ambitions.”

About 3Z Brands

3Z Brands (“3Z”) is a vertically integrated manufacturer, direct-to-consumer brand portfolio, wholesaler, and retailer of award-winning sleep products. Headquartered in Arizona and New York, 3Z operates a portfolio of best-in-class sleep brands, including Helix, Brooklyn Bedding, Leesa, Birch, Bear, Southerland, and Nolah. All of 3Z’s brands celebrate the power of personal preferences while focusing on outstanding product quality, having won countless independently reviewed awards. Additionally, 3Z provides mattress production solutions across the industry with world-class expertise in mattress engineering, achieved through meticulous attention to detail, cutting-edge equipment, and decades of industry experience. The company strives to deliver excellent sleep products to any and every door in America.

About Logicbroker

Logicbroker is an enterprise dropship and marketplace platform that seamlessly connects trading partners, enabling B2C retailers and brands, as well as B2B suppliers and distributors, to scale their digital commerce operations with ease. Powering billions in GMV, Logicbroker provides a robust API-driven infrastructure that streamlines product catalog management, order fulfillment and reporting. Trusted by industry leaders including Samsung, Walgreens, Victoria’s Secret, Ace Hardware, and HD Supply, Logicbroker brings together best-in-class technology with deep domain expertise and a true spirit of partnership to empower businesses to unlock new revenue potential, elevate customer experiences, and drive operational excellence.