Embrace A Curated Expanded Assortment With New Video Covering Dropshipping Benefits

By Jager Robinson | November 29, 2023

Dropshipping was one of the first unique fulfillment models to utilize advanced API technology. Whether it was through connecting retailers and suppliers unlike never before, or through API’s advanced integration properties, dropshipping has become one of the most influential fulfillment models on the market. In our latest video, discover the benefits this incredible solution has to offer. 

Benefits of Dropshipping

Dropshipping is one of the most popular eCommerce fulfillment models for retailers and suppliers alike for a reason. Today, we are going to focus on three key benefits of this important fulfillment model. Dropshipping lets your organization expand assortment, embrace supply chain resiliency, and maximize your control without increasing your input costs. 

Expand Your Assortment

Incremental expansion is a logical progression from owned inventory. Housing thousands of SKUs in warehouses becomes cost-prohibitive fast. Whether your warehouse or labor is at capacity, your organization is wanting to test new products, or you’re looking to capitalize on first-party data, retailers looking at assortment expansion often think of dropshipping as the primary way to increase sales.  

Supply Chain Resiliency

Supply chain resiliency is the notion of embracing the unpredictable. With challenges in demand forecasting continuing to puzzle even the most experienced specialists, a finely curated selection of top-performing suppliers allows retailers to quickly pivot in the wake of supply chain challenges. 

Customers coming to your website should never have to worry whether their favorite product is in stock. If one supplier doesn’t have the product you need your dropshipping program quickly pivots to a supplier who does. 

Maximizing Control

This resiliency is also the number one driver of control. Even in a dropshipping model, customers will rely primarily on the retailer for product, price, promotion, and placement giving retailers looking to embrace new eCommerce fulfillment models the control they need to manage their brand identity. 

Are There Considerations?

Like any eCommerce solution, there are things to consider before embracing a native dropshipping solution and first steps you must take before jumping in. Like and subscribe to the Logicbroker YouTube channel for more information. 

Continuing the Series

Last month, Logicbroker launched our first video in our eCommerce 101 series titled: The Basics of Dropshipping | eCommerce 101 by Logicbroker. This video provided a 10,000-foot view of the solution and how dropshipping impacts the eCommerce industry. We are excited to continue this series with our latest release and look forward to releasing several more videos highlighting dropship and its strategic parts. 

Be sure to subscribe to the Logicbroker YouTube channel for more videos about how to optimize your eCommerce strategy and unlock new paths to revenue.


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