Educators Resource Partners with Logicbroker to Grow their Sales Channels and Capture more Sales
SHELTON, CT | June 16, 2020
Partnership enables Educators Resource to display their full product catalog to an expanding retailer and marketplace network
Logicbroker, a leading provider of modernized EDI, API and drop ship automation to retailers and brands, and Educators Resource, the leading wholesale distributor of PreK-8 learning materials in North America, are pleased to announce their strategic partnership. Together, Logicbroker extends Educators Resource’s network of retail channels to help expand their brand and capture new sales.
Specifically, Educators Resource is the latest addition to Logicbroker’s exclusive drop ship program, the Connected Commerce NetworkTM. As a member of the Connected Commerce NetworkTM, Educators Resource can leverage a unified order management solution and display their products and services to the ever-growing network of retailers and marketplaces, including Kroger, Rite Aid, and Zebit.
“We are thrilled to welcome Educators Resource to our Connected Commerce NetworkTM,” stated Niki Antonelli, Director of Partner Strategy at Logicbroker. “We will work together to empower the Educators Resource brand while taking their partnerships to the next level of automation through embracing multichannel selling strategies via drop ship automation. It is wonderful to share their vision for the future of digital commerce.”
Educator’s Resource chose Logicbroker and the Connected Commerce NetworkTM for the exclusive list of merchants and the new opportunities to help expand their business. As Forrester’s proprietary forecasts predicted, online retail sales will double over the next 4 years. The strategic alliance enables Educators Resource to capitalize on the growing online market and shift to a more omnichannel-centric sales strategy.
“As the premier drop ship distributor with over 18K SKUs and 250+ brands of Pre-K to Elementary educational products, including school supplies, teacher resources, arts & crafts, classroom Décor, and toys & games, Educators Resource is excited to partner with Logicbroker,” stated Brad Summersell, Executive Vice President at Educators Resource. “The Connected Commerce NetworkTM will enable us to quickly and more seamlessly connect with the growing number of retailers expanding assortments online in our market. Whether the retailer wants a small assortment of adjacent products to its existing categories or desires to expand in an ‘endless aisle’ fashion with our entire taxonomy, Logicbroker’s partnership will allow ER and its retailers to make quicker work of reaching growth initiatives.”
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Logicbroker provides a cloud-based integration hub that, through its Connected Commerce Network™, integrates and manages the fragmented platforms involved in digital commerce and automates the exchange of procurement documents, including inventory, purchase orders, shipment tracking information and invoices. Logicbroker delivers drop ship automation and supply chain data integration and management for retailers and brands, including Kroger, Coca-Cola, Rite Aid, Sears, Mars M&M, Fossil, and Babylist, who process millions of transactions daily.