Patrick Niersbach Joins Logicbroker As Chief Marketing Officer, Leading New Comprehensive Marketing Strategy

Press Release

SHELTON, Conn. | October 17, 2023

Logicbroker is excited to announce that it has hired Patrick Niersbach as its Chief Marketing Officer, kicking off a new digital marketing strategy poised to create and capitalize on demand while driving growth for the organization.

Patrick Niersbach, CMO at Logicbroker
Patrick Niersbach, CMO at Logicbroker

Niersbach comes to the organization with over 15 years of marketing leadership experience across different SaaS verticals, most recently as CMO of Traxero, a leading vertical SaaS company. Niersbach has extensive experience in the retail technology space working at both Syndigo and inContext Solutions in leadership roles. 

“I am thrilled to welcome Patrick to the team,” said Justin Hartanov, CEO of Logicbroker. “His wealth of experience and innovative mindset make him the ideal leader to help take Logicbroker to the next level. With Patrick at the helm, I am confident that Logicbroker will continue to elevate our position in the market for our incredible evolving slate of unique supply chain experience solutions. Patrick excels at creating compelling customer experiences and his strategic vision and deep understanding of the digital landscape will undoubtedly play a pivotal role in establishing Logicbroker as an industry leader.”

As CMO, Niersbach will implement innovative marketing techniques to help drive the business forward. He will leverage targeted demand generation and digital marketing strategies that are not only tailored to the specific needs of the market but also deeply aligned with the company’s objectives.

“I am honored to join the exceptional team at Logicbroker and excited about the opportunity to contribute to the company’s growth journey,” Niersbach said. “Logicbroker’s commitment to providing industry-leading customer experiences aligns perfectly with my own goals. I look forward to implementing data-driven, targeted marketing approaches that will not only engage our audience but also help elevate and educate our customers.”

Outside of work, Niersbach enjoys spending time with his wife and two kids in Chicago and is an avid hometown Chicago Bears fan. Pat attended the University of Iowa and continues to enjoy a suburban Chicago lifestyle. 

To learn more about how Logicbroker can accelerate your organization’s time-to-market through innovative supplier and product onboarding strategies, please visit its website

About Logicbroker

Logicbroker is the premier Supply Chain Experience Management (SCXM) eCommerce platform. Our unique B2B and B2C dropship and marketplace offerings give manufacturers and retailers a single source of truth for their supply chain, yielding real-time visibility and communications, higher compliance rates, lower transaction costs, and exceptional customer experiences. Through dropship, marketplace, and supply chain visibility solutions, Logicbroker processes nearly $8 billion in GMV each year and can help your organization achieve Supply Chain Excellence.

Our integrated suite connects all participants of an organization’s supply chain regardless of the type of business model: owned inventory, dropship, or marketplace. We work with mid-market and Enterprise manufacturers and retailers across a number of verticals including Health & Wellness, Home Improvement, Consumer Electronics, Toys & Babies, and Consumer Packaged Goods and service brands such as Samsung, 1-800-Flowers, Victoria’s Secret, The Vitamin Shoppe, Walgreens, and RiteAid.