Shoes For Crews turned to Logicbroker to optimize and scale B2B eCommerce while maintaining excellent customer service.


With demand mounting, Shoes For Crews needed a scalable and optimized B2B drop shop solution. Logicbroker provided not only an advanced, cloud-based API system that would connect them with any retailer, but also gave an unmatched white glove experience.

Integrated Drop Ship Channel In Under 8 Weeks

300% Increase In Retail Channels Each Month

Native Extensions For Third Party Integrations

B2B Challenge

Since 1984, Shoes For Crews has been dedicated to delivering the very best slip-resistant outsoles in the business. The company manufactures and distributes the top-rated, most technologically advanced slip-resistant footwear for food service, hospitality, industrial, and healthcare workplaces, protecting over 3.5 million workers per year from slip and fall accidents.

After running a successful marketing campaign, Shoes For Crews was inundated with requests from new retailers looking to sell their products. The company’s internal team ran into some challenges in supporting existing sales channels and onboarding new ones. They quickly realized the need to outsource EDI to connect with new retailers and grow their existing channels.

A Workable Solution

As the team looked to expand their online presence through partnering with new retail channels, the Home Depot expressed interest in incorporating Shoes For Crews in their drop ship program. To do business with the Home Depot, it was essential that Shoes For Crews met their EDI standards. As the team further evaluated their specific technology needs, it became clear they required a partner with the infrastructure to handle significant throughput.

Shoes For Crews selected Logicbroker to lead the integration with Home Depot, their first channel to utilize a drop ship model. Because of Logicbroker’s expansive network of pre-certified integrations, the team was able to quickly map, test and integrate with Home Depot. The entire process took just 8 weeks, and the team quickly began fulfilling orders for Home Depot’s eCommerce customers.

Because of the speed of project completion and time to value, the ROI was clear and Shoes For Crews was eager to continue growing their drop ship program. Leveraging the expertise of the Logicbroker team facilitated the ease of integration, as Logicbroker already had existing connections with many of the retail channels Shoes For Crews was partnering with.

For future vendors, the Logicbroker team created a generic inbound and outbound file format that was easy to replicate, allowing Shoes for Crews to bring new channels on faster. As Logicbroker is a SaaS platform, the nimble Shoes For Crews’ team could rely on Logicbroker to handle integrations and use their newfound free time to grow other areas of the business.

Great Results

Shoes For Crews has experienced a 300% increase in monthly retail channel onboarding since choosing Logicbroker, capturing more sales and reaching a wider audience of consumers.

Today, the company is in the process of migrating all of its existing retailer connections to Logicbroker, as well as all new and EDI channels. Additionally, Shoes For Crews is upgrading their ERP software using Logicbroker’s SuiteApp and API for Oracle NetSuite. This upgrade further streamlines the exchange of procurement documentation, expediting and authenticating the fulfillment process.

The Shoes For Crews team values the experience Logicbroker brings to the table, which has resulted in the implementation of new features. One such feature enables the auto-upload of inbound and outbound transactions, which is a B2B best practice.

Shoes For Crews is set up to scale as needed and continually deliver “superior slip-resistant” footwear to more customers, via more channels.


When evaluating partners, it was important for us to partner with local companies to guarantee exceptional service. The team has bent over backwards to meet our needs, and time and time again have proven to be a true partner. Without a doubt, we would not be where we are today without the people and technology of Logicbroker.

Dan Alba

VP of IT, Shoes for Crews

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