Webinar: First Party Data
Your First Step In Knowing Your Customer
& Owning Your Success
No eCommerce team sets out with the intention to put a go-between between them and their customers, but businesses over time have become increasingly reliant on third party data.
However, due to changes in data accessibility and evolving privacy regulations accompanied by changes in customer expectations and behavior, first party data is becoming more important than ever.
In this webinar featuring guest speaker Brendan Witcher of Forrester Research, learn how harnessing the power of first party data unlocks business-critical insights on how your customers shop, what they want, and when they want it.
Fill out the form to view the webinar:
Panelists:
MODERATED BY:  | FEATURING GUEST SPEAKER:  |
Steve Norris VP of Digital Commerce  | Brendan Witcher VP & Principal Analyst, Digital Business Strategy at Forrester Research  |