Logicbroker’s API Levels The Playing Field For Retailers And Suppliers Of All Sizes

By Jager Robinson | May 24, 2024

Logicbroker was one of the first dropship providers to utilize the incredible power of cloud computing to optimize our API architecture. Hosted on the Microsoft Azure platform, Logicbroker provides the most flexible multi-vendor commerce on the market due to this cloud architecture. 

Discover more in this week’s Product Feature Spotlight. If you want to watch more, be sure to explore other videos on our YouTube page. 

Logicbroker’s API 

One of the key challenges to engaging in a multi-vendor commerce program is the trading of product, inventory, and order data between retailers and suppliers. Larger, more technologically mature organizations often turn to EDI as the standard format for trading data; for many small and medium businesses, the complexity and cost of EDI is a blocker to participating in these programs. 

To level the playing field and make it possible for businesses of all sizes to participate in multi-vendor commerce programs, Logicbroker provides the industry’s most flexible platform for retailers and suppliers to connect and trade data. Out of the box options include a portal for manual processing, native EDI, Flat-file (such as CSV), and API (both JSON and XML). 

Logicbroker Commerce API 

Following an assessment of the benefits and risk of our options, many companies choose to leverage the Logicbroker Commerce API for integration. 

A major factor in this decision is cost. Many of our customers have found developing and deploying an integration using API far more cost-effective than EDI. This is typically due to the ubiquitous skillset of developers working with APIs, along with the reduced complexity when compared to EDI. 

Another reason our customers select integration via API is the flexibility to access and leverage data as needed. Simple use cases include integrating with Webstores, Order Management Systems, Enterprise Resources Planners, and Warehouse Management Systems to trade order data such as sending POs, acknowledging and cancelling, sending advanced shipping notices, updating product data, and updating inventory. Other use cases include integrating with a Product Information Manager or a Content Management System to trade product data and extracting data from Logicbroker for use in a Business Intelligence or Analytics Tool.  

Leveraging API vs other integration methods ensures all of the critical order workflow actions update in real-time, so business systems always have the most up-to-date order status. Additionally, APIs are more inherently secure and reliable than other integration methods. APIs provide built-in fail-safes for immediate feedback in the event of failure, allowing for immediate error reporting and retry.  

In support of customer integration via API, Logicbroker provides thorough documentation and testing tools for developers. Additionally, we provide support throughout the development and testing phases of an integration project including guidance on best practices and assistance evaluating API options like pulling updates from Logicbroker vs pushing data to an endpoint via webhooks. Our team is dedicated to the success of every customer’s integration. 

With lower development costs, flexibility to access and leverage data as needed, and guaranteed delivery, our customers choose the Logicbroker Commerce API time and time again, enabling real-time automation that scales so they can grow their multi-vendor commerce business. 

About Logicbroker

Logicbroker is a premier multi-vendor commerce platform that seamlessly connects trading partners regardless of integration types. Our modern solutions empower retailers and brands to take control of their customer experience by harnessing and analyzing vital first-party data, reducing inventory risk, and curating their expanded assortment. By improving the visibility into our client’s commerce programs, Logicbroker can better position retailers and brands for transformative growth.

As business needs and demand shift, Logicbroker provides the ability to quickly switch suppliers and product fulfillment between 3P to 1P and responsibly find new sources of inventory that uphold your brand integrity and meet your delivery promise. ​We work with mid-market and Enterprise manufacturers and retailers across a number of verticals including Health & Wellness, Home Improvement, Consumer Electronics, Toys & Babies, and Consumer Packaged Goods and service brands such as Samsung, Victoria’s Secret, The Vitamin Shoppe, Walgreens, Ace Hardware, and BBQGuys.

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