Logicbroker Joins The Retail Cloud Alliance

Press Release

June 3, 2024

CHICAGO, IL – Logicbroker is thrilled to announce that it has joined the Retail Cloud Alliance (RCA), a pioneering initiative aimed at educating and empowering retailers to leverage cloud technology effectively. As Microsoft’s premier dropship and marketplace provider partner, Logicbroker is excited about playing a key role in shaping the future of our industry. 


“Logicbroker’s primary goal is to help our customers deliver exceptional consumer experiences,” Logicbroker CEO Justin Hartanov said. “We do this through first and foremost providing unmatched multi-vendor commerce (MVC) capabilities powered by cloud technology. Our API and industry-leading MVC platform is built on Microsoft Azure and our partnership with Microsoft has led us to the RCA. We are excited to join the Retail Cloud Alliance to offer a broader voice along with industry and technology leaders.” 

In large-scale digital transformations, it’s hard to determine where to focus. Logicbroker consistently gets asked how to best balance consolidating technology stacks and sunsetting redundant technologies. The tricky part is you need to do this while keeping the lights on in your business and being at the forefront of innovation. The guidance we offer retailers always begins with embracing a more modern strategy built with both cloud technology and multi-vendor commerce. 

Logicbroker is also excited to announce that Steve Norris, VP of Digital Commerce, will join the RCA Advisory Council to help showcase the organization’s insights into trends within the industry.

“We live in a time when retailers are faced with unprecedented challenges, opportunities, and noise,” Norris said. “It’s hard to separate noise from the real opportunities that will drive real business value. As retailers look to find ways to grow revenue, attract new customers, and do more with less, Logicbroker has been at the forefront of delivering multi-vendor commerce programs that drive transformative business results and that align perfectly with the Retail Cloud Alliance’s goals of providing the knowledge and tools needed to transform retail operations, improve customer experiences, and drive business growth. I’m excited to serve on the Advisory Council and leverage my background to help retailers focus on business initiatives that drive value to them and their customers.” 

What The RCA Stands For

The RCA’s core mission is to educate retailers about the transformative impact of cloud technology. They accomplish this through industry partnerships and a wealth of informative content. Logicbroker’s involvement in the Retail Cloud Alliance will help equip retailers with the insights, strategies, and best practices they need to leverage cloud solutions effectively.

Retail Cloud Alliance members will collaborate to develop resources that cover a broad spectrum of topics to help retailers navigate and optimize their use of cloud technology, topics include:

  • Optimizing Supply Chains: Learn how cloud technology can streamline supply chain operations, enhance inventory management, and improve order fulfillment.
  • Personalized Customer Experiences: Discover how to leverage cloud-based data analytics to tailor customer experiences, boost loyalty, and drive sales.
  • Enhancing Security and Compliance: Gain insights into the latest advancements in cloud security to protect sensitive customer data and meet regulatory requirements.
  • Scaling Operations: Explore how cloud scalability enables retailers to adapt quickly to changing market conditions, whether it’s expanding to new markets or handling seasonal demand spikes.
  • Future-Proofing Retail: Stay ahead of industry trends with insights into emerging technologies like AI, IoT, and edge computing, and how they can be integrated with cloud solutions for retail’s future.

About Logicbroker

Logicbroker is a premier multi-vendor commerce platform that seamlessly connects trading partners regardless of integration types. Our modern solutions empower retailers and brands to take control of their customer experience by harnessing and analyzing vital first-party data, reducing inventory risk, and curating their expanded assortment. By improving the visibility into our client’s commerce programs, Logicbroker can better position retailers and brands for transformative growth.

As business needs and demand shift, Logicbroker provides the ability to quickly switch suppliers and product fulfillment between 3P to 1P and responsibly find new sources of inventory that uphold your brand integrity and meet your delivery promise. ​We work with mid-market and Enterprise manufacturers and retailers across a number of verticals including Health & Wellness, Home Improvement, Consumer Electronics, Toys & Babies, and Consumer Packaged Goods and service brands such as Samsung, Victoria’s Secret, The Vitamin Shoppe, Walgreens, Ace Hardware, and BBQGuys.