Drive Supplier Engagement, Streamline Partner Communications, and Increase Efficiencies With Logicbroker’s Latest Product Enhancements

By Jager Robinson | July 9, 2024

Logicbroker recently announced a wave of product innovations that brought a redesigned Connected Commerce Network®, enhancements to our suite of native connectors, and the recently launched Partner Management Center. As we continue looking for new ways to provide product enhancements and innovations, we sat down with two key members of the Logicbroker team to discuss how these recent innovations are helping retailers, suppliers, and commerce program operators.  

“Our team has been working non-stop behind the scenes to bring innovations to market,” Logicbroker CEO Justin Hartanov said. “This recent wave of product innovation comes at a time when every prospect & client is telling us how challenging the market is for acquiring new customers and driving efficiencies for their commerce programs. Our President, Mark Detelich; VP of Digital Commerce, Steve Norris; and Product Manager, Heather Sinisgalli, have worked closely with their teams to bring these incredible products past the finish line, and we’re excited to see more customers realize the power of these new product enhancements.”

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Connected Commerce Reimagined

The Connected Commerce Network® launched as a way to showcase a curated set of dedicated suppliers for retailer clients. Over the years, and as our platform has grown, we realized there was room to not only enhance the interface but dramatically change the insights both retailers and suppliers can gain into their partners via the CCN. 

In June, we launched our reimagined Connected Commerce Network® to allow retailers and marketplace operators to search and connect with thousands of suppliers who can quickly help expand their assortment. Via numerous native integrations, suppliers can quickly connect, sell, and manage their commerce program through the Logicbroker portal or whatever platform they so choose. 

The Benefits of the Connected Commerce Network

When looking at CCN, we discovered three key benefits for retailers and suppliers on the Logicbroker Portal:

1) CCN Ensures Top-Quality Suppliers Across Retailer Networks

Fundamentally, the CCN was designed with curated quality in mind. When looking at our network of thousands of ready suppliers, retailers have the peace of mind that every single supplier was vetted before joining on our network. 

2) Quickly and Easily Organizes All Supplier Documents

Most importantly to many retailer partners, the CCN also provides a single pane of glass for all supplier connections. Instead of logging into dozens of portals or email accounts, CCN consolidates invoices, contracts, and orders to ensure proper documentation isn’t lost. 

3) Dramatically Increase Order Value and Lifetime Customer Value

For those already utilizing the CCN, Logicbroker discovered the dramatic increase in order value and lifetime customer value the network provides. Without having to navigate different connection points, or manually upload product information, suppliers and retailers see an immense benefit in a single connection point that onboards new suppliers and products in minutes, rather than weeks-old legacy platforms provide. 

Stay tuned for more information about future enhancements to the CCN and improvements to the supplier side of its capabilities. To learn more about the platform, please visit our Connected Commerce Network® overview page

Enhanced Shopify and Squarespace Connectors

In line with the Connected Commerce Network® enhancements, we’ve also unveiled two redesigned commerce connectors that are already making waves. Our enhanced Shopify connector, and brand-new Squarespace connector, further solidify that Logicbroker has the best-in-class Multi-Vendor Commerce platform for eCommerce connections. 

Logicbroker already offered flexible commerce connections to ensure every supplier in a retailer’s network would be connected to the Logicbroker Portal at no additional cost regardless of technical sophistication or type of connection. Now, with our enhanced Shopify and Squarespace connectors, suppliers don’t even have to leave their known portal to do business with Logicbroker customers. 

Shopify Simplified

Shopify is used by 2.1 million active organizations per day. As by far the largest eCommerce platform on the market, Logicbroker understood the importance of enhancing our native connector. Now, Shopify customers can enjoy an even further level of integration by simply linking Logicbroker’s portal into your Shopify selling environment. 

What this means is that suppliers utilizing the Shopify platform can connect with Logicbroker customers and retail partners through Shopify without leaving that platform. Tag products for Logicbroker and enjoy a native transfer of data. Vice versa, those who utilize the Logicbroker Portal can sync Shopify data into the Logicbroker Portal to enjoy the same level of detail. 

To learn more about how Logicbroker made product syncing seamlessly between Shopify and our portal, please reach out to our team. We have live demos of our connections in action to showcase our latest enhancements. 

Native Squarespace Connections

In a similar vein, Logicbroker launched a Squarespace connector to help the over 4.91 million active Squarespace users. Where our Squarespace connection differs, however, is in its simplicity. Because Squarespace customers tend to be more focused, smaller suppliers, Logicbroker built our connection to ensure that, regardless of technical sophistication, any retailer bringing on Squarespace suppliers can easily connect. 

We never want to make it difficult for our retailer or marketplace clients to connect with their suppliers, and now, via Squarespace, we are ensuring that clients can enjoy access to the smaller suppliers that are creating new social media trends faster than ever before. 

Launching the Partner Management Center

This latest management tool is built directly in the Logicbroker portal and allows retailers to manage partners effortlessly via information sharing and data storage. With the Partner Management Center, retailers can activate & suspend partner selling relationships, map roles and manage contacts for their various supplier groups, find local warehouses, and more. 

This level of granular partner visibility allows Logicbroker clients to efficiently and quickly manage all aspects of their commerce program to deliver the experiences their customers demand. 

Protecting Your Brand

Most importantly with the Partner Management Center, Logicbroker wanted to provide further ways for retailer clients to protect their brand. With some retailers hosting hundreds of suppliers, managing their complete ecosystem can be next to impossible. With the Partner Management Center, Logicbroker looked to build a complete view of a retailer’s supplier partnership. 

Through the portal, retailers can now curate all contact information for each supplier’s key contacts, keep track of total supplier performance via pre-built scorecards, and manage all warehouse channels through just the PMC. For suppliers, the management center also allows you to showcase your commitment and ensure your performance is meeting expectations. 

Furthermore, the PMC provides a single access point for all supplier communications to specific parties involved. We all know how tedious it can be to find the correct point of contact when trying to resolve an issue. With PMC, retailers and suppliers can ensure that only the correct parties will be listed under specific departments to ensure every single issue is quickly and effortlessly resolved. 

To learn more about the Partner Management Center, please reach out to our team to request a demo of the PMC in action. 

About Logicbroker

Logicbroker is a premier multi-vendor commerce platform that seamlessly connects trading partners regardless of integration types. Our modern solutions empower retailers and brands to take control of their customer experience by harnessing and analyzing vital first-party data, reducing inventory risk, and curating their expanded assortment. By improving the visibility into our client’s commerce programs, Logicbroker can better position retailers and brands for transformative growth.

As business needs and demand shift, Logicbroker provides the ability to quickly switch suppliers and product fulfillment between 3P to 1P and responsibly find new sources of inventory that uphold your brand integrity and meet your delivery promise. ​We work with mid-market and Enterprise manufacturers and retailers across a number of verticals including Health & Wellness, Home Improvement, Consumer Electronics, Toys & Babies, and Consumer Packaged Goods and service brands such as Samsung, Victoria’s Secret, The Vitamin Shoppe, Walgreens, Ace Hardware, and BBQ Guys. 

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